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The media

Issues of media coverage have always been at the centre of elite sport. The information below will aid understanding of media issues affecting sport and leisure activities.

The media is incredibly influential in forming the audience's views, whether that is the governing bodies, investors, participants or spectators. The views of these groups can influence the following:

  • Rules of the game
  • Participation
  • Event programming
  • Sponsorship
  • Advertising

Types of media coverage:

There are many different types of media coverage. They can include: television, radio, internet, newspapers, magazines, mobile phone. Each of these has its own strengths and weaknesses.