Module 3: Contemporary issues

Current issues in sport

1. Introduction
2. The media
   1. Television
   2. Newspapers
   3. Radio
   4. Internet
   5. Magazines
   6. Mobile phone
   7. Media coverage of women in sport
   8. Media coverage activity
3. Deviance
   1. Gamesmanship
4. Drugs in sport
   1. Performance enhancing drugs
   2. Steroids
   3. Blood doping
   4. Recreational drugs
   5. Reasons why people take drugs in sport
   6. Brief history of drugs in sport
   7. Banned substances activity
5. Changes to the rules of games
   1. Rule changes activity
6. Sponsorship in sport
   1. The role of sponsorship: a sponsor's perspective by Nationwide
   2. Different types of commercial objectives
   3. The evaluation process
   4. Nationwide Building Society's sponsorship history
7. Globalisation in sport
8. Child protection issues in sport
   1. Key principles that coaches must adhere to
   2. Types of abuse that can occur

The media

Issues of media coverage have always been at the centre of elite sport. The information below will aid understanding of media issues affecting sport and leisure activities.

The media is incredibly influential in forming the audience's views, whether that is the governing bodies, investors, participants or spectators. The views of these groups can influence the following:

• Rules of the game
• Participation
• Event programming
• Sponsorship
• Advertising

Types of media coverage:

There are many different types of media coverage. They can include: television, radio, internet, newspapers, magazines, mobile phone. Each of these has its own strengths and weaknesses.