Module 3: Contemporary issues

Current issues in sport

1. Introduction
2. The media
   1. Television
   2. Newspapers
   3. Radio
   4. Internet
   5. Magazines
   6. Mobile phone
   7. Media coverage of women in sport
   8. Media coverage activity
3. Deviance
   1. Gamesmanship
4. Drugs in sport
   1. Performance enhancing drugs
   2. Steroids
   3. Blood doping
   4. Recreational drugs
   5. Reasons why people take drugs in sport
   6. Brief history of drugs in sport
   7. Banned substances activity
5. Changes to the rules of games
   1. Rule changes activity
6. Sponsorship in sport
   1. The role of sponsorship: a sponsor's perspective by Nationwide
   2. Different types of commercial objectives
   3. The evaluation process
   4. Nationwide Building Society's sponsorship history
7. Globalisation in sport
8. Child protection issues in sport
   1. Key principles that coaches must adhere to
   2. Types of abuse that can occur

Nationwide Building Society's sponsorship history

1996 - 2004 Title sponsor of The Nationwide Football League

1999 - ongoing Title sponsor of The Nationwide Conference

(from 2004 inc north and south feeder leagues)

Wales team sponsor

Associate sponsor of The Scotland team

1999 - 2002 England team sponsor

1999 - 2002 Title sponsor of The Irish Gold Cup

2003 - ongoing The FA Partnership in association with The England team, FA Cup and women's football

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