Skip to main content


The gender battle has existed for several centuries, affecting all areas of life. Sport has been used as a tool in an attempt to balance the differences and inequalities. While it is by no means equal, with huge differences in prize money, sponsorship and media recognition, the sporting opportunities available to both males and females are starting to become parallel.

The media has the potential to remove the gender inequalities in sport by promoting female sports, however, the sad fact is that most forms of media including TV and newspapers, focus primarily on male athletes giving a large percentage of coverage in their favour. This lack of interest from the media in turn affects investment in female sports, as investments intend to generate profit in return, therefore if female athletes are not in the limelight, investors will not get their intended return.

One product of the gender battle is the issue surrounding stereotypes, with each activity having a pre-determined preferred suitability to one of the two genders. While this is not strictly the case, the perception that some activities are more suited to one gender often leads to a lack of participation from the less preferred. Examples include dance and rugby; two sports at the extremes of the sporting skills classification continuum.

  • Ballet dancing is a fine activity which is traditionally dominated by females. The stereotype associated with males participating in ballet dancing is that they are effeminate.
  • Rugby is an activity which is traditionally dominated by males. The stereotype associated with females participating in rugby is that they are butch and masculine.