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Module 3: Contemporary issues
Current issues in sport
Introduction
The media
Television
Newspapers
Radio
Internet
Magazines
Mobile phone
Media coverage of women in sport
Media coverage activity
Deviance
Gamesmanship
Drugs in sport
Performance enhancing drugs
Steroids
Blood doping
Recreational drugs
Reasons why people take drugs in sport
Brief history of drugs in sport
Banned substances activity
Changes to the rules of games
Rule changes activity
Sponsorship in sport
The role of sponsorship: a sponsor's perspective by Nationwide
Different types of commercial objectives
The evaluation process
Nationwide Building Society's sponsorship history
Globalisation in sport
Child protection issues in sport
Key principles that coaches must adhere to
Types of abuse that can occur
Radio
Strengths
Weaknesses
Easy to focus upon the event
Easily missed
Difficult to perform
Technology needed
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