Module 3: Contemporary issues

Current issues in sport

1. Introduction
2. The media
   1. Television
   2. Newspapers
   3. Radio
   4. Internet
   5. Magazines
   6. Mobile phone
   7. Media coverage of women in sport
   8. Media coverage activity
3. Deviance
   1. Gamesmanship
4. Drugs in sport
   1. Performance enhancing drugs
   2. Steroids
   3. Blood doping
   4. Recreational drugs
   5. Reasons why people take drugs in sport
   6. Brief history of drugs in sport
   7. Banned substances activity
5. Changes to the rules of games
   1. Rule changes activity
6. Sponsorship in sport
   1. The role of sponsorship: a sponsor's perspective by Nationwide
   2. Different types of commercial objectives
   3. The evaluation process
   4. Nationwide Building Society's sponsorship history
7. Globalisation in sport
8. Child protection issues in sport
   1. Key principles that coaches must adhere to
   2. Types of abuse that can occur

Blood doping

Removing blood after training at high altitude. The blood is stored and then reinfused shortly before competition in order to improve the aerobic capacity by increasing the number of erythrocytes. Blood doping is very difficult to detect.