Module 3: Contemporary issues

Current issues in sport

1. Introduction
2. The media
   1. Television
   2. Newspapers
   3. Radio
   4. Internet
   5. Magazines
   6. Mobile phone
   7. Media coverage of women in sport
   8. Media coverage activity
3. Deviance
   1. Gamesmanship
4. Drugs in sport
   1. Performance enhancing drugs
   2. Steroids
   3. Blood doping
   4. Recreational drugs
   5. Reasons why people take drugs in sport
   6. Brief history of drugs in sport
   7. Banned substances activity
5. Changes to the rules of games
   1. Rule changes activity
6. Sponsorship in sport
   1. The role of sponsorship: a sponsor's perspective by Nationwide
   2. Different types of commercial objectives
   3. The evaluation process
   4. Nationwide Building Society's sponsorship history
7. Globalisation in sport
8. Child protection issues in sport
   1. Key principles that coaches must adhere to
   2. Types of abuse that can occur

Deviance

Deviance describes cheating, either within or outside of the rules, but both to gain an unfair advantage of the game. There are several types of deviance in sport, incidences of which occur on a weekly basis in a variety of sport. The publication of deviant behavior is often magnified by media attention.